ROCHESTER, N.Y. — Construction is underway at Hart’s Local Grocers, a new independent grocery store in the East End of downtown Rochester. Hart’s is excited to open its doors this summer.
The Hart’s leadership team announced in January its desire to open in late May. “We eyed an aggressive schedule but remain pleased with the progress of soon bringing a full-service grocery store to downtown Rochester,” said Glenn Kellogg, Founder of Hart’s Local Grocers. “We anticipate opening this summer and are confident that Hart’s will deliver the great experience that Rochesterians have been waiting for.”
In the meantime, Hart’s continues to interact with shoppers through various online channels. “We’re overwhelmed at the support we’ve seen from the community at every turn,” said Andrew Katz, Communications Director of Hart’s Local Grocers. Hart’s has 1,553 fans on Facebook, 947 Twitter followers, and over 650 people have signed up for Hart’s Rewards Cards that will be mailed in advance of the opening.
Hart’s continues to engage with future shoppers by visiting the Rochester Public Market on Saturday mornings, handing out refrigerator magnets and encouraging shoppers to sign up for Hart’s Rewards Cards. “Getting to meet future customers at the Public Market has only fueled our passion for this exciting new development in downtown Rochester.”
The Hart’s Story
Hart’s Local Grocers is a locally owned and independent full-service food retailer. The store will be located in the heart of the East End occupying 20,000-square-feet of the two-story brick building at 10 Winthrop St., located between the Little Theatre and Restaurant 2Vine. Hart’s will be the first grocery store to open downtown since the last one left Midtown Plaza more than a decade ago.
Hart’s mission is to build community, delight the senses, and connect Rochesterians to the region’s greatest foods. This traditional neighborhood market will offer city residents local and fresh meat, dairy, produce, and baked goods alongside national brands, while raising the retail standard of excellence through a socially and environmentally responsible food system. It is estimated area grocery stores locally source between 2 and 4 percent of products, whereas Hart’s will be well into double digits. Each department head will be charged with continually searching for local and regional options for products sold at Hart’s, including natural and organic product options.
The vision for Hart’s Local Grocers is that of Glenn Kellogg, an urban economic planner from Washington, D.C. Through his company Rochester Local Capital he drafted a business plan and gathered a team of industry and startup veterans from around the region and the country. They studied demographics, looking closely at city neighborhoods, identifying the best opportunities and locations, and finding out what residents are hungry for.
Hart’s is currently renovating its new home at 10 Winthrop St., Rochester, a two-story brick building constructed in 1930. It most recently was the home of Craig Autometrics and previously served as the repair and body shop for nearby Hallman’s Chevrolet. Parking for Hart’s Local Grocers includes 130 onsite parking-lot spaces.
Hart’s is prepared to serve many city neighborhoods, including the Center City, Park and East Avenue neighborhoods, the Neighborhood of the Arts, and the South Wedge, in addition to shoppers who work in the city. More than 30 employees are being hired this spring and summer, reaching more than 50 new hires by 2015. Inquiries regarding positions can be directed to email@example.com
High-res images of the logo, leadership team, and exterior of the building are online at http://bit.ly/hartsmedia
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