Hart’s expands home delivery radius

April 17, 2015

New coverage area extends three miles around the East End store

ROCHESTER, N.Y. — Hart’s Local Grocers announces that it has expanded its delivery radius to reach more neighborhoods in and around downtown Rochester. With a new 3-mile radius, Hart’s now delivers to a total of 29 zip codes.

A map of the new 3-mile delivery radius.

Neighborhoods served by the new coverage area include: Browncroft, North Winton Village/Culver-Winton, Mt. Hope/Highland, Cobbs Hill, Northland-Lyceum, Ellwanger-Barry, and the 19th Ward.

“Our in-store pickup and home delivery services have been enormously successful since they launched this winter,” said Colleen Griffin-Underhill, Hart’s General Manager. “We listened to customer feedback and we’re happy to be able to expand home delivery to more parts of Rochester.”

Orders can be placed using smartphones, tablets, or desktop computers. Details and direct links for sign-up and ordering online are at Hart’s online shoppers will have access to most of Hart’s 10,000 grocery items, including produce, baked goods, freshly butchered meats, artisanal cheeses, craft beers, and a selection of cold prepared foods.

Home Delivery
Home delivery is offered seven days a week. Deliveries take place between 5 to 7 p.m. on weekdays and 4 to 6 p.m. on weekends. Same-day delivery is offered if groceries are ordered online within four hours before the delivery time. The fee for delivery is $3.99 for up to one mile, and $4.99 for up to 3 miles, with a minimum order of $30.

In-Store Pickup
In-store pickup is offered seven days a week, with pickup times from 5 to 7 p.m. and 6 to 8 p.m. on weekdays and 4 to 6 p.m. and 5 to 7 p.m. on weekends. Pickups can be made the same day if groceries are ordered online four hours before the pickup time. The fee for in-store pickup is $1.99, with a minimum order of $30.

Powered by Rosie

rosie-faceHart’s is powering its online shopping through A leader in online and mobile predictive shopping applications, Rosie launched in July 2013 and enables customers to shop online from local grocers for delivery or in-store pickup. Rosie tracks the items you buy, reminding you when it’s time to restock your regular items and suggesting items you’ve searched for in the past. Rosie, which is based in Ithaca, N.Y., was the winner of Startup Labs Syracuse, Upstate New York’s largest business competition. The other grocery store in the Rochester area using Rosie for its online shopping is Wade’s in Farmington, Ontario County.

About Hart’s Local Grocers

Hart’s Local Grocers is a locally owned and independent full-service food retailer. The store is located in the heart of the East End occupying 20,000-square-feet of the two-story brick building at 10 Winthrop St., located between the Little Theatre and Restaurant 2Vine. Hart’s mission is to build community, delight the senses, and connect Rochesterians to the region’s greatest foods. This traditional neighborhood market offers city residents local and fresh meat, dairy, produce, and baked goods alongside national brands.

Attention Media

An infographic detailing the Rosie ordering process, a map of the new coverage area, and high-res photos and logos for Hart’s Local Grocers and Rosie are online at

Media Contact
Trevor Eckart, Hart’s Communications Supervisor
(585) 521-4278 ext. 205

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