Hart’s to offer delivery and in-store pickup services

January 21, 2015

Grocery delivery is a first for city of Rochester and a trend nationwide.


ROCHESTER, N.Y. — Hart’s Local Grocers announces delivery service — to city residents in neighborhoods surrounding the East End store — as well as in-store pickup of personally shopped items. These new services will begin today with online ordering for in-store pickup, followed by home delivery beginning Feb. 4.

One year ago this month, Hart’s announced its plans to open a new downtown grocery store, the first the Center City had seen in more than a decade. Now it is aligning with the popular national trend of offering online grocery shopping and delivery to its customers. Orders can be placed using smartphones, tablets, or desktop computers. Details and direct links for sign-up and ordering online are at

Hart’s is powering its online shopping through Rosie, a national leader in online, mobile, and predictive shopping applications. Hart’s online shoppers will have access to most of Hart’s 10,000 grocery items, including produce, baked goods, freshly butchered meats, artisanal cheeses, craft beers, and a selection of cold prepared foods.

Bloomberg Businessweek declared one year ago that “2014 is the year of the online grocer,” predicting a dramatic increase in growth throughout 2015. A 2013 poll conducted by Harris Interactive on behalf of CouponCabin noted 65 percent of online shoppers opted for delivery because it “saves time” and 38 percent indicated that online shopping “makes it easier to plan menus.” That same poll projected U.S. grocery online sales to reach $21 billion by 2016.

“Hart’s brand is built around exceptional customer service. These new offerings extend that commitment to another level,” said Andrew Katz, Hart’s communications director. “Our staff has been training for several weeks and we are eager to serve customers who want more convenience, whether they’re seniors or college students who cannot travel to the store easily, or families seeking fresh ingredients to make healthy meals at home.”

In-Store Pickup
In-store pickup begins today (Jan. 21) and will be offered seven days a week, with pickup times from 5 to 7 p.m. and 6 to 8 p.m. on weekdays and 4 to 6 p.m. and 5 to 7 p.m. on weekends. Pickups can be made the same day if groceries are ordered online four hours before the pickup time. The fee for in-store pickup is $1.99, with a minimum order of $30.

Home Delivery
Home delivery will begin on Wednesday, Feb. 4, and will be offered seven days a week. Deliveries will take place between 5 to 7 p.m. on weekdays and 4 to 6 p.m. on weekends. Same-day delivery is offered if groceries are ordered online within four hours before the delivery time. The fee for delivery starts at $3.99, with a minimum order of $30.

At launch, delivery will be offered in the following zip codes in neighborhoods immediately surrounding Hart’s: 14604 (Downtown), 14605 (North of Downtown), 14608 (West of Downtown), 14620 (South Wedge, Highland, Upper Monroe, and near U of R), and 14607 (East End/Park Ave/NOTA).

Powered by Rosie

rosie-faceHart’s is powering its online shopping through A leader in online and mobile predictive shopping applications, Rosie launched in July 2013 and enables customers to shop online from local grocers for delivery or in-store pickup. Rosie tracks the items you buy, reminding you when it’s time to restock your regular items and suggesting items you’ve searched for in the past. Rosie, which is based in Ithaca, N.Y., was the winner of Startup Labs Syracuse, Upstate New York’s largest business competition. IBM selected Rosie as the Top Startup as North America in its 2014 IBM Smartcamp Competition. The other grocery store in the Rochester area using Rosie for its online shopping is Wade’s in Farmington, Ontario County.

“Rosie continues to innovate and develop new ways for local grocers like Hart’s to better serve their communities,” said Jon Ambrose, Rosie’s Co-founder. “With features like 24/7 ordering and same-day delivery, it’s now easier than ever for residents to access fresh, locally sourced groceries.”

About Hart’s Local Grocers

Hart’s Local Grocers is a locally owned and independent full-service food retailer. The store is located in the heart of the East End occupying 20,000-square-feet of the two-story brick building at 10 Winthrop St., located between the Little Theatre and Restaurant 2Vine. Hart’s mission is to build community, delight the senses, and connect Rochesterians to the region’s greatest foods. This traditional neighborhood market offers city residents local and fresh meat, dairy, produce, and baked goods alongside national brands.

Attention Media

An infographic detailing the Rosie ordering process, as well as high-res photos and logos for Hart’s Local Grocers and Rosie are online at

Media Contact
Trevor Eckart, Hart’s Communications Supervisor
(585) 521-4278 ext. 205

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